Kindernothilfe | Your Reason to Donate

Christmas is donation season, and NGOs compete for every euro. For Kindernothilfe, we created a campaign that broke away from the typical patterns of NGO communication: it was entertaining, funny, and left no room for excuses not to donate. Under the hashtag #DeinGrundZuSpenden, we collected more than 150 attention-grabbing, personally relevant reasons to give. These reasons were shared on the streets, in newspapers, and across digital channels throughout Germany.

ADC ANNUAL AWARDS  Shortlist 2022
ADC Germany 2x Silber, 1x Bronze 2022
ADC Europe 1x Bronze 2022