In a stagnating beer market Bitburger needs to stand out as a brand. Our idea: A “Bitte” (please) makes anything possible. The legendary “Bitte ein Bit” (“A Bit, please”) becomes an optimistic, contemporary, and relevant brand message that Bitburger can own. In difficult times, a small word becomes a big statement for respectful interaction and optimism, without being preachy. Bitburger’s new brand message comes with a pinch of humor and a fresh brand identity: more authentic, modern, and playful.

ADC Germany 2 x Bronze 2025