BVG | Frauenticket
It pays to be a woman—literally. BVG launched the world’s first women’s ticket to highlight the gender pay gap. On Equal Pay Day, women could travel for 21% less, sparking widespread debate across Germany. The campaign made headlines on all major German news broadcasts and was picked up internationally. Sie note: we had just five weeks from client approval to Equal Pay Day to deliver a 360° campaign, including online, social, and OOH assets, a redesigned ticket machine , and all preparations for the Equal Pay Day stunt.
ADC*E Awards 2x Silber 2020
ADC ANNUAL AWARDS 1x Bronze 2020
ADC DE 2x Silber, 1x Bronze 2020
AME 5x Silber 2020
Annual Internationalist Awards for Innovation in Media 1x Gold 2020
Caples Awards 2x Silber, 1x Bronze 2020
Cresta 1x Silber 2020
Deutscher Digital Award 1x Silber 2020
Deutscher Mediapreis 1x Gold 2020
Festival of Media Global 4x Gold, 1x Silber, 1x Bronze 2020
MAX Award 1x Gold 2020
New York Festival 1x Gold, 2x Silber, 1x Bronze 2020
GWA Effie 1x Bronze 2019
Annual Multimedia 1x Gold 2019
Cannes Lions 1x Bronze 2019
CLIO 2x Gold 2019
Commawards 2x Silber 2019
EPICA 1x Silber 2019
EUROBEST 2x Bronze 2019
LIA 1x Gold 2019
Lovie Award 1x Gold, 2x Silber 2019
Mobius Awards 2x Gold 2019
Red Dot Communication Design Award 1x Red Dot 2019