The ultimate commitment to price stability. Shoppers are struggling with grocery inflation. New retail strategies like dynamic pricing, where prices fluctuate based on demand or supply factors, make it difficult for shoppers to budget effectively. How can German discounter PENNY demonstrate their commitment to low and stable prices? PENNY Price Packs is the first brand that’s all about the price. Because the packaging design focuses entirely on the price. Considering the usual packaging production requires several months, this brand campaign is an irrevocable commitment to price stability.
Penny | Price Packs
ADC Annual Awards1 Best of Discipline 2 x Gold, 3 x Silver, 2x Bronze 2025
ADC Germany 1x Grand Prix, 4 x Gold, 2 x Silver, 3 Bronze 2025
D&AD 3x Gold, 1x Silver, 1x Bronze 2025
Cannes Lions 1x Grand Prix, 3x Gold, 3x Silver, 3x Bronze 2025
London International Awards 7x Gold, 6 x Silver 3 x Bronze 2024
London International Awards 2x Gold 2025
Eurobest Awards 3x Grand Prix, 2x Gold, 1x Silver, 5 x Bronze 2025
Epica Awards 3x Gold, 4x Silver 2025
Andy Awards 2x Gold 2025
Clio Awards 1x Grand CLio, 7 x Gold, 3x Silber 2025
One Show 1x Best of Show, 2x Gold, 5 x Silver, 2 x Bronze 2025
New York Festivals 4x Gold, 2 x Silver, 4x Bronze 2025
Gerety Awards: 1x Grand Prix, 2 x Gold 2x Silver 2025